Dear perfume lovers, it’s a New Year full of possibilities and perfume trends. Of course, we see a few trends re-emerge in one form or another every year, but we provided this list full of the hottest trends you can expect over the next 12 months. So, get on board and explore these eight hot trends with us!
Purple flowers
Ever heard of purple rain, purple flowers? This year, irises and violets – our beloved flowers known for their retro, powdery charms – took a whimsical turn in the perfume world. Perfume brands such as Penhaligon and Guerlain are leading the purple Renaissance, boldly mixing these seductively, heavily underrated flowers with uplifting tones that traditionally have never waltzed with our purple beauties. It’s a unique twist that’s sure to captivate your senses.
Perfumers are displacing the usual fragrance script. Imagine delicate irises mixed with rich herbs or playful violets mixed with wood and fresh greens. Then there are alluring citrus notes, mysterious smoky aromas, and earthbound vetiver combined with iris or violet to create a scent full of personality, enthusiasm, and variety.
But the purple floral trend isn’t just about the ingredients. It’s about the experience. Take Boujee Bougies’ Eau de Boujee Queen, for instance. This perfume combines violet leaves with unique elements such as jam tarts and black tea to create a psychedelic tone that allows us to enjoy taste and pleasure in a bottle of wine. It’s a sensory journey that’s sure to delight your senses, so get ready to immerse yourself in this purple paradise!
litchi
Do we have Kayali to thank? While we can’t be sure, one thing is abundantly clear: Lychee, the exotic fruit heralding the arrival of China and parts of Southeast Asia, is fast becoming the darling of the perfume world, attracting a loyal following. Sweet and sour, just like its irresistible flavor, lychee is now the star of the latest fragrance launch, with romance and love embodied in every delicate note.
Lychee has captured the hearts of fashionable young women who crave something uniquely fresh and exciting. With just a spritz, you’ll be surrounded by the sweet, slightly floral embrace of the fruit, which you’ll feel amid the whisper of roses and a hint of pear. It’s a symphony of modern elegance, full of freshness and youth – so charming it’s almost addictive.
Best of all: lychee perfume is both sweet and not sweet, achieving a pleasant balance. There is no doubt that they are a versatile choice in any environment, whether it is in an office, a quiet classroom, or in the free outdoors. If you find yourself in a dilemma when it comes to floral or fruity fragrances, then lychee perfume may be the perfect choice for you. It’s a versatile option that will keep you feeling confident in any setting.
Unconventional gas
2025 will be the year of more strange, unconventional, bold, and downright wacky scents. It’s about trying, standing out, and pushing the envelope. Perfume brands have realized that not only are we more willing to buy fragrances with risky scents, but they also need to do a better job of capturing our attention and money.
Some of the unconventional picks that started making waves in 2023 and are sure to live for free in our minds this year are Diptyque’s L ‘Eau Papier, which tries the unexpected with its unique blend of rice and sesame flavors; Far’s Daydream of Hopscotch, which smells like our childhood favorite Play-Doh; Oh Mon Dieu by L ‘Objet, which will immerse you in the essence of a classic red lipstick.
If you’re a foodie, don’t worry; Snif’s Crumb Couture smells like a hot croissant from a French pastry shop. However, if that’s not your cup of tea, you can opt for LIT by 5 Sens, which offers a bold cannabis leaf aroma that enhances fresh green and citrus notes.
If the smell of gasoline makes your boat float, don’t miss Snif’s Dead Dinosaur and Comme des Garons’ Series 6 Synthetic. However, if smelling like gasoline is already a little over the top, let us introduce you to Sombre from Stranger Perfumes. The song is a strange and unconventional mix of notes like vomit, mold, and nocturnal animals that will either haunt your dreams or excite you in 2024.
More edible food
It may come as a surprise, but despite our many popular food perfumes in 2023, the love of anything that smells sweet and edible will be around for a while. There is a greater demand for foodies, but not all need them. Perfume lovers are eager to see some unique and novel food creations to stand out from the rest.
Pistachio lovers will continue to love their existing pistachio fragrances, like DS & Durga’s Pistachio perfume, Pistachio Shortbread perfume, or Boy Smells’ Italian Kush. However, they’ll want something sweeter, creamier, crunchy, or sweeter, such as Baklava Royale from Navitus or pistachios from Le Monde Gourmand br.
This year, however, the biggest winners will be perfumes with delicious flavors, such as whipped meringues, marshmallows, lollipops, and even boba tea. Expect more perfumes that make you smell like baked goods, such as lemongrass pound cake – think Bake by Akro.
Of course, this trend will include scents that smell like mouth-watering desserts, such as Floral Street’s Ylang Ylang Espresso, which smells like heavenly tiramisu, Or the Seven Virtues’ Cherry Ambition, which reminds us of a delicious cherry pie. There is no doubt that it will be a delightful year!
Fragrance oil
Aromatherapy oils are having a well-deserved moment, and this trend will continue in 2024 because we love a strong, uncrafted, concentrated, natural scent that works really well. But what exactly are they? Perfume oils are luxury perfumes that mix pure perfume with neutral base oils such as coconut or sweet almond oil. This combination provides the most robust and most authentic fragrance encounter possible.
Fragrance oils have been a part of daily life in the Middle East and Asia since ancient times. Interestingly, the West has only sometimes been fond of fragrance oils, but this is changing fast. More and more flavor lovers in the Western world are discovering the unique charm of these essential oils. But what has sparked this growing fascination?
No doubt we can thank the Internet. We are profoundly connected, and online shopping provides a window into the Oriental perfume tradition. We suddenly realized how long-lasting, alcohol-free, natural, skin-friendly, eco-friendly, and sustainable fragrances can be. These are qualities that connoisseurs of Oriental perfumes have always appreciated.
Their extraordinary versatility makes perfume essential oils different and appeal to Western audiences. Perfume influencers and their followers in the West are now exploring the art of layering scents with perfume oils. These oils create a robust and aromatic base that enhances and lengthens additional fragrance layers applied on top.
Personalized use of perfume oils has become an exciting part of our perfume routine. It is hard to imagine how we can part with these extravagant and depraved little bottles!
Hair perfume
We crave that unique scent from head to toe, don’t we? Traditionally, we’ve been spritzing our favorite perfumes on our beautiful hair to make sure it smells just as sacred as the rest of us. But here’s the catch—regular perfumes have a high alcohol content and can be a naughty villain for our precious hair, which dries out and damages it over time.
Fast-forward to 2024, and perfumers are kicking off a fabulous trend: the rise of hair perfume (aka hair mist). These beauties are specially concocted with a low alcohol content to make hair dreams come true. Imagine your hair immersed in perfume that not only smells great but also contains natural oils and conditioning ingredients that nourish every strand of hair.
Is the icing on the cake? Hairspray is all the rage this year because it’s durable and packed with nutrients and heat protectors. They are like little guardians, protecting your hair from the terrible side effects of styling tools and environmental pollution. So, let’s say goodbye to the hair troubles and say hello to the delicious, eye-pleasing hair!
Healthy scent
In this whirlwind world of late capitalism, our nerves are often frayed. We’re all searching for that elusive oasis of calm, whether through yoga, meditation, blissful tech detoxification, or a dreamy retreat to a faraway foreign land. But for perfume lovers who admire the simplicity and local charm, our refuge lies in a more fragrant form – a healthy perfume bottle.
This year, immerse yourself in a burgeoning trend where the art of perfumery is sweetly intertwined with the soul-soothing magic of aromatherapy. Imagine a perfume that embellishes your skin, lifts your mood, and takes you to Zen heaven. Let your eyes (and nose) look for scents that contain calming chamomile, dreamy lavender, and refreshing eucalyptus scents. Picture this: relaxing after a long day with a steaming cup of herbal tea, sipping your favorite journal, surrounded by these peaceful smells.
Aromatherapy is an ancient ritual that different cultures cherish for its uplifting embrace. Now, the cosmetics industry is incorporating this ancient wisdom into the essence of perfume. Imagine a scent that delights your senses and opens your chakras, a body mist that doubles as a heavenly pillow spray, and a “feel good” scent filled with passionate citrus notes.
As we navigate the bustling urban jungle, it often feels like a world away from the soothing comforts of nature, and our souls crave a moment of spiritual peace and relaxation. This is where sage, Palusan, and frankincense become our saviors. They do not just smell; They are a visceral connection to our inner selves, providing an “earthy” embrace that lovingly connects us to Mother Nature.
A perfume without sex
It’s no surprise that while most fragrances are labeled as either feminine or masculine, more and more fragrances are deliberately designed to be genderless. We love seeing it!
This trend toward unisex fragrances reflects a broader societal change, with people increasingly seeing perfume choices as a personal expression rather than being limited by gender norms. The female/male distinction is becoming less important. More and more brands are launching fragrances that appeal to all genders rather than adhering to the traditional femininity and masculinity defined by previous generations.
The rise of unisex or gender-neutral fragrances is about breaking down gender barriers and offering more nuanced and diverse scents. These perfumes blend traditional male and female scents to create unique scent experiences that appeal to individual tastes rather than societal expectations.
Let’s face it: The shift to neutral scents is more than just a trend at this point. Instead, it is a sign that the perfume world is changing. Choosing a fragrance solely based on sex or gender is outdated, giving way to a more inclusive approach. With the growing popularity of genderless fragrances, this trend is expected to continue to expand in the coming years, making fragrances more accessible and appealing to a broader audience.
Perfume girlfriends, what do you think of our trend list? Which of these trends excite you the most? Or are we missing a trend? We’d love to hear your thoughts! We certainly hope our list has you excited for the New Year. We’ll be watching with popcorn and curiosity as these and other trends unfold, making our perfume world even more exciting than it already is!
